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Saturday Millionaires

Saturday MillionairesHow Winning Football Builds Winning Colleges

"The business of college football has changed dramatically in the past twenty years, and her understanding of why schools decide what they do separates her from anyone else I know in my industry. This is a book I've been waiting to read for years." --Tim Brando, CBS Sports studio host... more

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Overview

"The business of college football has changed dramatically in the past twenty years, and her understanding of why schools decide what they do separates her from anyone else I know in my industry. This is a book I've been waiting to read for years." --Tim Brando, CBS Sports studio host and play-by-play announcer and host of the Tim Brando Show on Sirius/XM College Sports Nation

“Kristi Dosh was the first sports business writer who wanted to learn how the actual financial side of a college athletics department works and how football drives (and spends) the revenues for an athletics program. Her legal training gives her great perspective explaining the impact of Title IX, television contracts, and pay-for-play with its tax implications for athletic departments. Kristi takes you into what Saturday football games really mean to universities across the country.” —Ben Jay, Director of Athletics at University of Hawaii; former Executive Associate Athletics Director, Finance & Operations at The Ohio State University

Last year Football Bowl Subdivision college football programs produced over $1 billion in net revenue. Record-breaking television contracts were announced.

Yet despite the enormous revenue, college football is in upheaval. Schools are accused of throwing their academic mission aside to fund their football teams. The media and fans are beating the drum for athletes to be paid. And the conferences are being radically revised as schools search for TV money. Saturday Millionaires demonstrates that schools are right to fund their football teams first; that athletes will never be paid like employees; how the media skews the financial facts; and why the TV deals are so important. Following the money to the heart of college football, Dosh reveals the real game being played, covering such areas as:

  • Myth #1: All Athletic Departments Are Created Equal
  • Myth #2: Supporting Football Means Degrading Academics
  • Myth #3: College Football Players Could Be Paid Like Employees
  • Myth #4: Football Coaches Are Overpaid
  • Myth #5: A Playoff Will Bring Equality to College Football
  • Myth #6: Only a Handful of Athletic Departments Are Self-Sustaining

Kristi Dosh is a professional writer, speaker, sports business analyst, content marketer, attorney and author. As a sports business reporter/analyst, she has reported on everything from...more