"The business of college football has changed dramatically in the past twenty years, and her understanding of why schools decide what they do separates her from anyone else I know in my industry. This is a book I've been waiting to read for years." --Tim Brando, CBS Sports studio host and play-by-play announcer and host of the Tim Brando Show on Sirius/XM College Sports Nation
“Kristi Dosh was the first sports business writer who wanted to learn how the actual financial side of a college athletics department works and how football drives (and spends) the revenues for an athletics program. Her legal training gives her great perspective explaining the impact of Title IX, television contracts, and pay-for-play with its tax implications for athletic departments. Kristi takes you into what Saturday football games really mean to universities across the country.” —Ben Jay, Director of Athletics at University of Hawaii; former Executive Associate Athletics Director, Finance & Operations at The Ohio State University
Last year Football Bowl Subdivision college football programs produced over $1 billion in net revenue. Record-breaking television contracts were ann . . .